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Robyn

Robyn is an experimental, ML-powered and semi-automatetd Marketing Mix Modeling (MMM) open source package. Install Robyn. A New Generation of Marketing Mix …

Robyn aims to reduce human bias in the modeling process, esp. by automating modelers decisions like adstocking, saturation, trend & seasonality as well as model validation. Moreover, the budget allocator & calibration enable actionability and causality of the results.

facebookexperimental/Robyn

GitHub – facebookexperimental/Robyn: Robyn is an experimental, automated and open-sourced Marketing Mix Modeling (MMM) package from Facebook Marketing Science. It uses various machine learning techniques (Ridge regression, multi-objective evolutionary algorithm for hyperparameter optimisation, gradient-based optimisation for budget allocation etc.) to define media channel efficiency and effectivity, explore adstock rates and saturation curves. It’s built for granular datasets with many independent variables and therefore especially suitable for digital and direct response advertisers with rich dataset.

Robyn is an experimental, automated and open-sourced Marketing Mix Modeling (MMM) package from Facebook Marketing Science. It uses various machine learning …

Robyn is an experimental, automated and open-sourced Marketing Mix Modeling (MMM) package from Facebook Marketing Science. It uses various machine learning techniques (Ridge regression, multi-objective evolutionary algorithm for hyperparameter optimisation, gradient-based optimisation for budget allocation etc.) to define media channel efficiency and effectivity, explore adstock rates and saturation curves. It’s built for granular datasets with many independent variables and therefore especially suitable for digital and direct response advertisers with rich dataset. – GitHub – facebookexperimental/Robyn: Robyn is an experimental, automated and open-sourced Marketing Mix Modeling (MMM) package from Facebook Marketing Science. It uses various machine learning techniques (Ridge regression, multi-objective evolutionary algorithm for hyperparameter optimisation, gradient-based optimisation for budget allocation etc.) to define media channel efficiency and effectivity, explore adstock rates and saturation curves. It’s built for granular datasets with many independent variables and therefore especially suitable for digital and direct response advertisers with rich dataset.

Marketing Mix Modeling with Facebook’s Robyn

Marketing Mix Modeling with Facebook’s Robyn | Towards Data Science

27.08.2021 — Facebook Experimental’s Robyn is an automated Marketing Mix Modeling (MMM) code which is currently in beta version. · It offers two adstock ( …

A first hands-on overview of Facebook Experimental’s Automated Marketing Mix Modeling (MMM) open source code Robyn.

Robyn Open Source MMM Users

This group is for community of users & friends of Project Robyn, the open source automated Marketing Mix Modeling (MMM) code. The primary purpose of…

Robyn

Robyn. Gefällt 608.972 Mal · 142 Personen sprechen darüber. http://robyn.com.

Robyn

robyn.com. Seitentransparenz. Facebook möchte mit diesen. Informationen transparenter machen, worum es bei dieser Seite geht. Alle ansehen.

Robyn. Gefällt 608.975 Mal · 193 Personen sprechen darüber. http://robyn.com

robyn Profiles

View the profiles of people named Robyn. Join Facebook to connect with Robyn and others you may know. Facebook gives people the power to share and makes…

Robyn Fuhlhg

Robyn Fuhlhg ist bei Facebook. Tritt Facebook bei, um dich mit Robyn Fuhlhg und anderen Nutzern, die du kennst, zu vernetzen. Facebook gibt Menschen die…

Mike Taylor

Project Robyn is their open-source automated MMM solution. If they can automate MMM they can *minimize human bias*. They know that FB ads work, …